Pride Bermuda



Posted on October 12, 2012


Drug Abuse Prevention Organisation Urges Community to Show Support

(Hamilton, Bermuda – October 12, 2012) PRIDE Bermuda today announces that their fifteenth Annual Red Ribbon Celebration will Kick-off on October 17, 2012. Red Ribbon celebrates all organisations, service agencies, teachers, the religious community and especially those parents who have played a part in preventing drug abuse with our youth.

Red Ribbon brings a focus that each of us can play a positive part in the life of a child.
“Our goal is to STOP drug abuse before it starts and to continue the message that preventing drug abuse builds a stronger healthier community”, says Judith Burgess, PRIDE Bermuda’s Executive Director. We know the devastating effects of Drugs and Alcohol on our community. The cost of treatment, which is necessary to help those individuals to get back on track to lead productive lives, far outweighs the cost of prevention. Like Gran-Ma always said, “an ounce of Prevention is worth a pound of Cure”. Treating the costly effects of drug abuse on our community can be significantly reduced by allocating more resources to effective prevention and intervention programmes.

Evidence of the success of effective prevention and intervention efforts was confirmed by the National School Survey 2011 Report that indicates a reduction in drug use amongst our students. The National Student Survey 2011 data is very compelling evidence of the success of the PRIDE prevention programs. We believe that by building youth Lifeskills we will increase their ability to avoid drug use.

All are invited to join the celebration which will Kick-off with Lunch in the newly named Queen Elizabeth Park, on Wednesday, October 17 at 12:30 p.m. The first 150 persons wearing RED will be treated to a brown bag lunch. The Governor, Mayor of Hamilton and other notable dignitaries will open the event while we are entertained by our students, alumni and friends.

On Friday, October 26, we are asking the public to wear their Red Ribbons in support of our young people and drug prevention. Many of our businesses have purchased these ribbons for their staff; supplies are still available at the PRIDE Office.

We are urging parents and members of the Bermuda community to participate in drug awareness and to educate themselves and their children about the positive effects of drug prevention, while supporting the efforts of PRIDE Bermuda.” continues Mrs. Burgess. “Collectively, we can make a difference in the lives of Bermuda’s young people.”

The Red Ribbon Campaign began in 1988 in honour of DEA agent Enrique “Kiki” Camarena who was kidnapped and killed in Mexico in February of 1985. Mr. Camarena had uncovered a multi-billion dollar drug scam in which he suspected officers of the Mexican army, police forces and government of being involved. His tragic death led to an outpouring of sympathy around the world and led to a formalized campaign of hope in Mr. Camarena’s honour.

We wish to thank Bank of Bermuda Foundation, the major sponsor of the 2012 PRIDE Red Ribbon Campaign, and supporting sponsors Renaissance Re, Gorham’s Ltd, FIL Ltd. and Orbis.

For more information about the Red Ribbon Campaign, or to get involved, call PRIDE Bermuda on 295-9970 or email

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Notes to Editors:
Founded in 1986, the Parent Resource Institute for Drug Education (PRIDE) in Bermuda is a registered charity committed to drug prevention education and awareness. Working in collaboration with families, teachers, and dedicated community activists, PRIDE Bermuda delivers education programmes to youth and adults with a focus on the benefits and importance of making positive life decisions. The organisation takes a community approach to drug prevention believing that no institution or government body can solve the drug problem alone. For more information, visit

Media Contact: Judith Burgess
Executive Director, PRIDE Bermuda
(441) 295-9970